Culture Matters
Inclusion Drives Innovation
A proven leader and partner in a competitive industry.
Marilou McFarlane drives winning performance in sports and tech businesses at the forefront of industry innovation.
Cultivating Innovation and Impact
Business leaders today face extraordinary external pressures in terms of optimizing shareholder and stakeholder value while recognizing the internal importance of culture on employee productivity and innovation. A great product alone does not make a great business. Deep experience in brand development, marketing strategy, revenue generation and business growth along with a proactive focus on business culture distinguish Marilou from any other.
She founded Women in Sports Tech (WiST) in 2017 to cultivate connections and career opportunities that lead to more successful business outcomes, supported by over 60 corporate partners, from Fortune 500’s IBM to fast-growing startups like Zoomph. As a lifelong competitive athlete, she brings her growth mindset, collaborative approach and tireless work ethic to every project she touches.
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All inquiries please connect on LinkedIn.