Coaching and Consulting Services

“Marilou McFarlane has built an impressive career as a proven senior executive, organizational leader, and thought leader in the global sports tech ecosystem. Her leadership at WiST, sports tech companies, and industry-wide initiatives have solidified her reputation for driving innovation and inclusivity.

Now, as she transitions to executive coaching, Marilou is channeling her deep expertise and strategic mindset to empower individuals just as she has transformed organizations. Her ability to navigate complex challenges, optimize opportunities, and lead with clarity makes her an invaluable resource for entrepreneurs and executives. For those seeking a coach who is as insightful as she is action-oriented, Marilou is an exceptional choice.”

- Alysse Soll, CEO ADVISORY at underdog venture team

“Marilou McFarlane empowers individuals and teams to harness the power of inclusive leadership to drive innovation and long-term success. Inclusion isn’t just a buzzword—it’s a critical driver of innovation. We were fortunate enough to have Marilou lead a fireside chat “Culture Matters: Inclusion Drives Innovation.” The insights shared through this session deeply inspired our leaders and employees alike, and more importantly it raised awareness of the challenges women and others currently underrepresented continue to face in the sports tech industry. 

We heard authentic experiences, real-world examples, and learned actionable takeaways on fostering a more inclusive workplace. Marilou's deep understanding of the challenges and opportunities surrounding workplace culture gave us a fresh perspective on how inclusion directly impacts business success. Beyond the session, Marilou has helped many employees and companies, including ours, tap into incredible talent through her extensive experiences and expertise. 

I highly recommend Marilou to any organization looking for a subject-matter expert who can deliver a complex message with authenticity and warmth.”

- Sharn Dhami, VP People and Operations, GameChanger

  • Executive Coaching and Leadership Training

  • 1:1 Coaching: Get personalized, transformative support to make better decisions, enhance your leadership and communication skills, and hit your career goals with courage and confidence.

  • Peer Learning Circles: Connect with colleagues in candid, growth-focused sessions where you can swap insights, share challenges, and learn from each other’s wins (and mistakes).

  • Fireside Chats with a Twist: Learn about inclusive culture building, in an informal, inspiring way with an industry pro who shares real world experiences, lessons learned, and fresh perspectives to fuel your leadership journey.

  • Startup Growth

  • Advisory work: Seed, Series A and B stage startups specializing in:

    • Brand development, messaging and marketing strategy

    • Business modeling including pricing and go to market

    • Investor presentations and introductions

    • B2B Enterprise SaaS sales coaching

NBPA (NBA Players Association) Performance Summit, Málaga, Spain July 2023