Decades In The Arena

Women in Sports Tech (WiST)

Founder (CEO+ Board Chair Emeritus) - 2017-2024

The sports tech industry had a problem: less than 20% women in the workforce, even fewer in leadership roles, need identified for talent pipeline expansion for all employers

Marilou founded WiST and built the global organization to change that, with programs that provided tangible results. And it worked.

  • Flagship initiative WiST Fellowship program: 115 WiST Fellows graduated, 80% now work in the industry, 42% in leadership roles

  • Talent Pipeline Enhancement: Over 7,500 candidates applied for roles from the WiST NETWORK where WiST corporate partners were Featured Employers.

  • Engagement and Education: Over 100,000 individuals globally reached through original content, programming and events. The WiST Career Toolkit provides evergreen invaluable advice and resources for any job seeker in any industry.

  • Improved Culture: From 2018 to 2024, Fellows reported a 25% increase in positive support on the job, company ethics and inclusivity. Supported by donations from over 60 corporate partners and startups including IBM, Nike, the NBA, and Comcast NBCU.

Mustard

CMO + CRO (fractional) - 2019-2021

Led naming, branding, and launch of the AI pitching and throwing platform built on 40 years of data from legendary NFL and MLB coach Tom House.

Accomplishments:

  • Created and executed plan to launch business: 800% growth in followers/fan engagement within a few months from launch

  • Led marketing strategy with owned and earned media assets: 88M+ media impressions in the first 6 months

  • Growth capital secured: Developed investor presentation for CEO that led to successful fund-raise to secure further growth capital

STATSports

President, North America - 2018-2019

Took a U.K.-based GPS player tracking product from unknown to market leader with consumers in the U.S. in one year.

Accomplishments:

  • Secured major U.S. sales channel: Built partnership with Soccer.com to reach vast elite youth market

  • Managed major partnership: Consumer product relationship with U.S. Soccer

  • Built engagement with over 500,000 target customers: demo’ed product, developed partnership with top elite youth academies

  • Signed professional athletes to endorsement deals: USMNT’s Tyler Adams and USWNT’s Mallory Pugh Swanson as brand ambassadors

  • Champion NCAA soccer programs signed: in two of the Power Five D1 conferences

  • CES Promotion: Introduced product at Consumer Electronics Show in Las Vegas as panel participant on Wearable Athlete Technology

Edufii (CoachNow)

CEO - 2015-2017

Led the team for a venture-backed coach-athlete communications platform, beloved by the world’s top golfers and pros, including Jordan Spieth and Cameron McCormick, into a global B2B business in 20+ sports beyond golf

Accomplishments:

  • Grew customer base 500% globally: Developed and led marketing strategy for growth across all sports at all levels

  • Converted business to SaaS subscription revenue: 85% coach/customer retention YOY

  • Developed and executed M&A with ShotZoom: And rebrand to CoachNow

SportsBoard

VP Business Development - 2013-2015

Replaced elite youth academy, NCAA and professional coaches paper-based scouting and recruiting processes with mobile SaaS tech, across every major sport in the U.S.

Accomplishments:

  • 350+ NCAA programs onboarded: As well as IMG Academy, Perfect Game Baseball, NBA Referee Assn, One Softball and more

  • 400% growth: In subscription sales in two years.

Vivo Girls Sports

CEO + Founder - 2009-2011

Built the world’s first online global community for young female athletes, before “women in sports” was a movement.

Accomplishments:

  • $100K in sponsor revenue: In first 6 months

  • $800K in seed capital: Raised in first 12 months from angel investors

  • 50,000 community members in first 8 months: top 1% of Facebook communities globally

  • Recruited and hired team: Experienced executives, passionate college women and men interns along with talented engineering and product team

  • Developed original content: featuring partners such as Positive Coach Alliance, sports nutritionists, Ob/Gyn’s, Sports Orthopedic Surgeons and Sports Psychologists

  • Vancouver Winter Olympics 2010: Launched with press pass and massive Olympian support

  • Inspired the launch of espnW: Before acquisition by SportsEndeavors

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