Passionate about empowering all business leaders and high achievers in sports, technology, and innovation, Marilou McFarlane is committed to guiding executives, entrepreneurs and rising leaders to meaningful business and career decisions. She guides aspirational individuals to sharpen their vision, build resilient teams, and navigate high-growth environments with courage and confidence.

As the founder of Women in Sports Tech (WiST), she champions inclusive leadership and elevates diverse voices. Drawing from years of founding and C-suite leadership experience, Marilou understands the pressures of strategic decision-making and personal growth. Partnership with Marilou equips leaders with the mindset and tools to drive meaningful change and unlock their full potential—whether through advising, consulting, one-on-one coaching, peer learning circles, or dynamic team workshops.

Welcome to your confidential space to explore new ideas, tackle challenges and flow into your full potential.