Because Peak Performance Feels Effortless

Passionate about empowering leaders in sports, technology, and innovation, Marilou McFarlane is committed to helping executives, entrepreneurs and rising leaders sharpen their vision, build resilient teams, and navigate high-growth environments with courage and confidence.

As the founder of Women in Sports Tech (WiST), she champions inclusive leadership and elevates diverse voices. Drawing from years of founding and C-suite leadership experience, Marilou understands the pressures of strategic decision-making and personal growth. Her coaching equips leaders with the mindset and tools to drive meaningful change and unlock their full potential—whether through one-on-one coaching, peer learning circles, or dynamic team workshops.

Welcome to your confidential space to explore new ideas, tackle challenges and flow into your full potential.